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About Dow Brook Advisory Services

Dow Brook Advisory Services was founded by Larry Hawes in response to his observation that the traditional analyst firm business model was no longer viable for either those companies or their software vendor clients. For analyst firms, macro forces such as the relative ease and low cost of communicating, researching, and publishing on the Internet; the resulting rise of independent knowledge workers and networked organizations; and the ever-increasing pace of business execution have made their pay-to-play model obsolete and their packaged research late to market and increasingly irrevelant. For advisory clients, those same factors have resulted in an overwhelming amount of information that is available for free or at low cost on the Web, which, in turn, has created an urgent need for ways to filter that abundant information stream to glean what is relevant, accurate, and insightful, so those valuable nuggets may be applied to decision-making processes in a timely manner.

Dow Brook delivers Insight On-Demand to its clients. We provide the critical insight that key executives at enterprise software providers need, when they need it, so they can make better strategic and tactical decisions related to their companies' business models, product and service offering roadmaps, and marketing and sales functions. Contrast our advisory services delivery model with that of the traditional analyst firms; we think you will agree that Dow Brook provides higher value at a lower cost.

About Larry Hawes

Larry Hawes is the Principal and founder of Dow Brook Advisory Services, where he advises enterprise software vendors on product roadmap, positioning and messaging, go-to-market, and merger and acquisition strategies. Larry is also an internationally recognized expert on the application of information management technologies to drive high-value business transformation. His research and consulting work is focused on collaboration and knowledge management practices in the technology domains of enterprise social software, unified communication and collaboration, enterprise portals, document and content management, and business process management.

Larry's thought leading opinions have been published in Wired, InformationWeek, ZD Net, C/Net, eWeek, Financial Times, Upside, CFO, and many other publications. He blogs at Meanders: The Dow Brook Blog. Larry also writes on his personal blog, Together, We Can!, and those posts are frequently syndicated to other sites.

Larry's previous work experience included three and a half years as an analyst and consultant at Delphi Group and almost five years as an IBM consultant and program manager. Most recently, he was Lead Analyst, Collaboration and Enterprise Social Software at the Gilbane Group. Clients that have benefited from Larry's experience and insight include Accenture (Anderson Consulting), Acquia, American Express Travel, Box, Bristol-Myers Squibb, Broward County (FL) Public Schools, Central Desktop, Citrix Systems, Defense Logistics Agency, Microsoft, NASA, NewsGator, Telligent, and the United States Joint Forces Command.

Larry holds a BA in Music from the University of Wisconsin-Whitewater and a MA in Historical Musicology from the University of Michigan. He earned the MBA degree, with honors, at Babson College. He lives on a beautiful property abutting the Dow Brook Reservoir in Ipswich, MA with his wife, two sons, a dog, and a cat.