About Dow Brook Advisory Services

Dow Brook Advisory Services was founded by Larry Hawes in response to his observation that the traditional analyst firm business model was no longer viable for either those companies or their software vendor clients. For analyst firms, macro forces such as the relative ease and low cost of communicating, researching, and publishing on the Internet; the resulting rise of independent knowledge workers and networked organizations; and the ever-increasing pace of business execution have made their pay-to-play model obsolete and their packaged research late to market and increasingly irrevelant. For advisory clients, those same factors have resulted in an overwhelming amount of information that is available for free or at low cost on the Web, which, in turn, has created an urgent need for ways to filter that abundant information stream to glean what is relevant, accurate, and insightful, so those valuable nuggets may be applied to decision-making processes in a timely manner.


Dow Brook delivers Insight On-Demand to its clients. We provide the critical insight that key executives at enterprise software providers need, when they need it, so they can make better strategic and tactical decisions related to their companies' business models, product and service offering roadmaps, and marketing and sales functions. Contrast our advisory services delivery model with that of the traditional analyst firms; we think you will agree that Dow Brook provides higher value at a lower cost.

About Larry Hawes

Larry Hawes

Larry Hawes is the Principal and founder of Dow Brook Advisory Services, where he advises enterprise software vendors on their market strategies. Larry is also an internationally recognized analyst, consultant, author and speaker on the application of information management technologies to drive high-value business transformation.


Larry's work is focused on networked business – the nexus of communication, collaboration, social networking, content management, knowledge management, and process/activity management within and between organizations. Larry's thought leadership has been featured in The Wall Street Journal, The Financial Times, Wired, InformationWeek, ZD Net, C/Net, and many other business and technical publications. He has written for many blogs over the last decade, including Forbes, Meanders: The Dow Brook Blog Gigaom, and on his personal blog, Together, We Can!.


Larry's previous work experience included stints as an analyst and consultant at Delphi Group, an IBM consultant and program manager, and Lead Analyst – Collaboration and Enterprise Social Software at the Gilbane Group. In addition to his current work at Dow Brook, Larry Serves as a Research Director at Gigaom. Clients that have benefited from Larry's experience and insight include Accenture (Anderson Consulting), Acquia, AirWatch (VMware) American Express Travel, Box, Bristol-Myers Squibb, Broward County (FL) Public Schools, Citrix Systems, Defense Logistics Agency, Hewlett-Packard, IBM, Igloo Software, Jive Software, Microsoft, NASA, NewsGator (Sitrion), Telligent, and the United States Joint Forces Command.


Larry holds a BA in Music from the University of Wisconsin-Whitewater and a MA in Historical Musicology from the University of Michigan. He earned the MBA degree, with honors, at Babson College. He lives on a beautiful property abutting the Dow Brook Reservoir in Ipswich, MA with his wife, two sons, a dog, and a cat.